How to spend quality time on the web?

Here’s an interesting post from Merlin Mann, one of my favorite productivity gurus on how he’s going to improve his approach to the web:

…To be honest, I don’t have a specific agenda for what I want to do all that differently, apart from what I’m already trying to do every day:

  • identify and destroy small-return bullshit;
  • shut off anything that’s noisier than it is useful;
  • make brutally fast decisions about what I don’t need to be doing;
  • avoid anything that feels like fake sincerity (esp. where it may touch money);
  • demand personal focus on making good things;
  • put a handful of real people near the center of everything.

All I know right now is that I want to do all of it better. Everything better. Better, better.

#2 resonated the most with me – continually evaluating return on investment (whether it’s time, money, emotional investment or whathaveyou…) should be a continual process.

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